"False narratives are not just 'spin' or 'brand protection,' though they may serve that purpose. They are darkness. They are the opposite of light." — Scott McKnight and Laura Barringer.
The temptation is real — one I’ve grappled with, and one many church leaders face. It’s the urge to craft narratives that shield not just the ministry or organization, but also our own reputations and characters. These falsehoods become a tool to sideline opposition, dodge uncomfortable truths, and avoid genuine apologies or repentance. Sometimes the deception is uncovered, but often, these narratives endure for months, years, or even a lifetime. We’d like to think that falsehoods are always exposed, but the harsh reality is that churches can grow and reputations can prosper precisely because of these misleading tales. It’s a tempting thought — that you might actually get away with it.
What’s even more dangerous is when we start to believe these false narratives are necessary. We convince ourselves that protecting the ministry’s image is justified because we're doing the Lord’s work. It becomes easy to rationalize that hiding issues or softening the truth is for the greater good — to avoid division and preserve the ministry’s influence. But this is a profound self-deception. No matter how we dress it up, a false narrative is still darkness, and no amount of justification can transform it into light.
This mindset reflects the secular, profit-driven approach where power and image are everything. In a capitalist framework, organizations are conditioned to outshine competitors, spin narratives, and protect their reputation at all costs. The polished, flawless image becomes the priority, even if it means maintaining a façade that doesn’t match reality. For Christian leaders, adopting this approach is a significant departure from the gospel’s call.
Take the case of Mike Pilavachi, the founder of Soul Survivor. For years, his public persona as a revered spiritual leader concealed deeper issues of misconduct and abuse of power. Though his ministry flourished and his reputation seemed secure, the truth eventually emerged. Pilavachi didn’t ultimately "get away with it," but many other leaders do, hiding behind a veneer of holiness. The victims know the truth, and so does the Holy Spirit, who sees through all façades.
So here’s the personal challenge: Walk with integrity. If you spot yourself spinning narratives or protecting an image at the expense of truth, repent. Listen to the voices of others, especially those who challenge the dominant narrative. Surround yourself with a leadership team that holds you accountable and brings any counter voices to the forefront. Embrace transparency and courage, and let the light of truth shine through. The gospel calls us not to protect a reputation, but to live in the light of truth, no matter the cost.
Comentarios